Mukesh Ambani on his way to offer VoLTE supported 4g phones @ just Rs 2999 – LYF branded 4g phones get a 25% price cut just before Jio's commercial launch in India, making LYF phones the cheapest VoLTE 4g phone in market . To make a successful 4g ecosystem, LTE Network needs enough supported devices & great availability.
Jio 4g coverage is now almost everywhere. Even where conventional 2g network is out of reach, Jio 4g network is present there. LYF branded smartphone from Reliance Jio has already got bad rating due to over-pricing & outdated specifications.
Initial pricing of LYF smartphones was to milk customers as much as possible but company knows very well that where device ecosystem is being controlled LeEco or Mi or Lenovo or Motorolla, offering outdated smartphone at over-pricing value for the sake of VoLTE calls & unlimited 4g data will ultimately destroy LYF phones sales.
LYF phones now get 25% price cut – not enough ! but enough to allure new customers to Jio network before launch. After commercial launch when people would be able to use Jio 4g sim in any mobile, LYF phones will become last option as a valuable 4g phones under reach.
Discounted phones from LYF brands are Flame 2, Flame 4, Flame 5, Flame 6, Water 2 and Wind 6. Popular phones get first phased price cut, rest of devices will get price reduction later.
LYF Flame 4, Flame 5, and Flame 6 got Rs 100 price cut which makes these phones priced just Rs 2999. LYF Water 2 get Rs 4000 price cut & now Water 2 is available @ Rs 9,499. LYF Flame 2 got Rs 1300 discount which makes sale price just Rs 3499.
Most popular LYF Wind 4 got no discount at all but Wind 6 got a little Rs 500 discount which makes sale price just Rs 5999.
Jio has optimized 4g network in such a way that where speed of 2g & 3g network from leading telecom company is under 10kBps & 5mbps respectively, you can easily meet 4MBPS (30mbps+) speed very easily from Jio 4g network & LYF mobiles.
Mukesh Amabani dream to make 4g service on-the-go & for all people at its finale stage. Current scenario in 4G network availability, Data speed & Voice service quality also guarantee that LYF phones will another price cut after commercial launch. Another price cut will truly disrupt current 4g device ecosystem & competition and even destroy competitor 4g business if 4g offering become lucrative.